Digital marketing is promoting products, services, or brands online using channels such as social media, websites, search engines, and email campaigns. It allows businesses to target specific audiences and track performance in real-time. Strategies like SEO, content marketing, PPC, and social media campaigns help attract, engage, and convert customers. Digital marketing provides insights into customer behavior and campaign effectiveness, enabling better decisions. It is essential for increasing visibility, building brand awareness, generating leads, and growing successfully in today’s digital business environment.